The Super Bowl saw several of 2014’s biggest movies go head to head with new trailers broadcast during the Big Game’s commercial breaks. These trailers soon appeared online and gave social users the chance to show their appreciation and excitement for movies such as Transformers: Age of Extinction, Captain America: The Winter Soldier and The Amazing Spider-Man 2.
So which trailer got social audiences most excited? And which film generated the sort of buzz that indicates an actual intention to view the film? Way To Blue conducted research which compared the overall number of social mentions and the ‘intent to view’ mentions for each of the 10 films one day pre-game and then on Big Game day itself.
Unsurprisingly Transformers: Age of Extinction, which was the only film which hadn’t released any content prior to the Super Bowl, was the big winner in terms of overall buzz and intent to view. The Michael Bay film is the 4th in the Transformers franchise and stars Mark Wahlberg and promises audiences all the usual action and explosions, as well as the debut of DINOBOTS!
Also unsurprisingly the big loser of the day was poor old Kevin Costner, who had 2 different trailers for new movies featured during the Super Bowl, however 3 Days to Kill and Draft Day ranked in 9th and 10th place respectively in both overall buzz and intent to view. It seems Costner isn’t as big a draw as he used to be in the days of Robin Hood: Prince of Thieves….
The biggest surprise of the day came in the form of Darren Aronofsky’s Noah, which managed to generate the biggest rise in Facebook likes for its dedicated movie page, despite only ranking 6th in terms of intent to view.